Philly’s Huffington Post Launches Today

Today WHYY launches a new interactive media portal, NewsWorks. It’s an ambitious project that I think will set the bar for NPR stations moving forward. It’s based largely on the format the Huffington Post established: a huge, continually updated, community-driven collection of blogs and other news sources.

The two main features that make NewsWorks remarkable:

  • It’s local, even hyperlocal. It’s great to have a site with this kind of footprint, from a trusted name, focus on news in DA/NJ/PA.
  • It’s the perfect format to unify all the things WHYY does in media. WHYY produces TV shows like the music program On Canvas; when a new episode airs, NewsWorks can promote it on the homepage that day, alongside established columnists and content contributed by users of the site.

I think NewsWorks is clearly a genre-definer, and WHYY really pulled it off nicely. Go poke around!