A media narrative has emerged around Steve Jobs since his passing two days ago. Through the filter of my personal media bubble, it goes something like this.
Jobs’ brilliance was to take technology reserved for the realm of geeks, eliminate complexity, and produce a product that’s intuitive enough for everyday humans — from children to the elderly — to pick up without consulting the instruction manual. Examples of this singular, simple ideal are evident throughout Jobs’ career.
He saw in the mouse and graphical user interface what Xerox PARC didn’t, and created the personal computer. He saw the promise behind the portable MP3 player, and made an interface that’s easy-to-use, forging relationships with the companies who own the content.
In the vein of the Godin post I linked to earlier today — what can we do with Steve’s view of technology and the world? What sliver of an invention is out there today, waiting to be transformed into a simple, delightful product?