Apple Ambivalence

I’ve been a Mac user since about 2003. I was frustrated with my Windows machine, with the way nothing on it seemed to work based on intuition. Macs seemed (and are) simpler, more detail obsessed, and easier to use. After I switched, I wondered why Apple wasn’t more successful.

Fast forward to Q1 2012 {the verge}, and Apple is the world’s most valuable company. (Or at least they were for a little while today; Exxon has since taken the top spot again. But still, that’s Exxon.)  It’s extraordinary. And I can’t help but be fascinated by their success, and weirdly proud of what they’ve accomplished.

And that bugs me. Why should I care how successful a ubiquitous, massive multinational corporation like Apple is, and one with a questionable dedication to fair labor practices to boot.

David Heinemeier Hansson, nailed it today, and made me feel a little less crazy. An excerpt:

Still, financial results of the likes Apple delivered yesterday serve as an affirmation of all that energy spent telling their story. Believing in the underdog. Like your favorite home team who couldn’t get into premier league while growing up just won the Superbowl, the Stanley Cup, and the World Series all together for the 10th time in a row — and you were the only one to believe in them. It’s an immensely satisfying feeling.

Read the rest: Watching Apple Win the World  {37 signals blog; via daring fireball}.