The first reason is competitive. It hit me while reading a Nick Carr piece from back in July, when Google had recently lost its deal with Twitter to provide real-time information in Google’s search results.
Of course Twitter didn’t renew their deal with Google. Google Plus is now treading on their own territory; they pissed off the wrong company. (Again.)
Which brings me back to my original point. I like that emails to my family and Facebook Likes are kept separate. If these companies have no requirement to disclose what information they’re keeping and for how long, at least I can make their job (selling my info to advertisers) a tad bit harder by diversifying my social holdings (if you’ll accept my mixed metaphor). If that’s the deal we have to accept as users of a free service, we can at least make it harder for them to consolidate the various compartments of our lives. And that’s what’s
creepy evil about Google’s new policy.