How Campaigns Target & Customize

Interesting piece about the Obama campaign’s efforts to target their email campaigns to different subscribers based on demographics, past donations and other variables.

Campaigns are increasingly tailoring their messages — and their funding requests — using massive databases of personal information about potential voters. Here are six variations of a Thursday night message from the Obama campaign, based on emails submitted by 190 recipients across the country.

“Message Machine: You Probably Don’t Know Janet” {propublica}