DuckDuckGo is a search engine company based in Paoli, PA.
What makes DuckDuckGo remarkable is their pledge to privacy, a mantle Google doesn’t even attempt to claim anymore. Their results are also less cluttered and more easily browsed; matches load automatically as you scroll down (as opposed to pressing the “Next” link in Google), for one.
For two, you can search any external site using DuckDuckGo. Just type what you want to search for (i.e. “socks”) followed by an exclamation point and the site you want to search (i.e. amazon.com). So a search of socks !amazon would display the amazon.com results for “socks.” There’s a time-saving tool Google wouldn’t let you bypass their ads for.
“My thesis for the company was, what can we do that other search engines, because they’re big, can’t do easily?” Weinberg said. “Because what’s good for Google business is bad for Google users.”
So: DuckDuckGo does not track users. It doesn’t generate search results based on a user’s previous interests, potentially filtering out relevant information. It is not cluttered with ads. In many ways, DuckDuckGo is an homage the original Google — a pure search engine — and its use is soaring, with searches up from 10 million a month in October 2011 to 45 million this past October.