Planet Money Makes a T-shirt

NPR Planet Money T-Shirt

NPR’s Planet Money is tracing the manufacturing process of a t-shirt from the very beginning.

It all started with a Kickstarter campaign that raised over $half million.

They met garment workers, sea captains, customs officials and cotton farmers along the way.

Check out video from their journey, listen to the podcast and watch Alex Blumberg (whose voice This American Life listeners will recognize) on Colbert.

Beyond the merits of the story itself, this is a great case study for story-telling across media, and the power of a story to sell a product. I’m not particularly keen on the design, but the more I follow their journey, the more I want it.