NPR’s Planet Money is tracing the manufacturing process of a t-shirt from the very beginning.
It all started with a Kickstarter campaign that raised over $half million.
They met garment workers, sea captains, customs officials and cotton farmers along the way.
Beyond the merits of the story itself, this is a great case study for story-telling across media, and the power of a story to sell a product. I’m not particularly keen on the design, but the more I follow their journey, the more I want it.