NPR One

New today from NPR: a great new way to experience public radio. It’s called NPR One. Upon opening the app for the first time, one confirms their local NPR affiliate and presses play. If you like what you hear, tap the “Interesting” button. If not, skip it. (You can also teach the app what you like by searching for topics and shows you enjoy.)

The more you use the app, the more it will learn about your interests. And the whole thing looks gorgeous and works great.

I’ve been using NPR One for about an hour so far, and it’s already provided me with an interesting mix of stories ranging from local news to a story from the NPR archives about why mammals need sleep.

It functions in a manner similar to Swell, the podcast app Apple has just reportedly purchased {tech crunch}.

It seems like a very forward-thinking move for NPR. It fulfills an emerging trend analogous to the gradual switch in listener habits moving from listening to music on iPods to streaming it on Spotify. Why bother managing episodes on a podcast app when you can use a service like NPR One instead?

It’s also a great way to get exposed to local news and break free from the filter bubble.