Ideas don’t spread like viruses: my grad-school master’s thesis

I just¬†finished my master’s thesis!

I interviewed ten entrepreneurs, academics, and designers and asked them how ideas spread in their industry. I was trying to poke holes in the “ideas spread like viruses” paradigm, which is the primary way people think of ideas spreading these days.

I created an interactive website featuring long-form versions of three of the interviews. Check it out here.

And it’s been getting good press! Philadelphia-based entrepreneur, Christopher Wink (whom I interviewed) had this to say about it in his semi-weekly email newsletter:

Ideas don’t go viral. Or rather, that metaphor isn’t as effective as an “ecosystem,” in which a network needs to be in place and a complex chain of events needs to be followed. That’s from this master’s thesis from a guy named Marc Hummel who reached out and interviewed me last year. He’s now published that thesis online in a remarkably fun and visual way. Go look at it here, if only to see what a thesis can look like.

Check out the site here and let me know what you think!

Thanks.