About Marc Hummel

Marc Hummel is a copywriter for a large company in West Chester you've always known about but haven't thought about in awhile. He holds a B.A. in English from Rutgers University and is pursuing a graduate degree in Communications and Business Strategy at Temple University. Marc lives in the Rittenhouse Square neighborhood of Philadelphia, a city he has called home since 2006. He shares his apartment with his girlfriend, small dog, a good amount of handmade furniture and a lot of clothes. 

 Marc enjoys music, non-fiction books, Woody Allen, listening to NPR, trying new restaurants and drinking hoppy beers. Read press stories about Marc Hummel here. Marc's other hobbies include coffee snobbery and trying new recipes. His guilty pleasures include ice cream, spreadsheets and attending a lecture at the Free Library followed by a visit to T.G.I. Friday’s.

Ideas don’t spread like viruses: my grad-school master’s thesis

I just finished my master’s thesis!

I interviewed ten entrepreneurs, academics, and designers and asked them how ideas spread in their industry. I was trying to poke holes in the “ideas spread like viruses” paradigm, which is the primary way people think of ideas spreading these days.

I created an interactive website featuring long-form versions of three of the interviews. Check it out here.

And it’s been getting good press! Philadelphia-based entrepreneur, Christopher Wink (whom I interviewed) had this to say about it in his semi-weekly email newsletter:

Ideas don’t go viral. Or rather, that metaphor isn’t as effective as an “ecosystem,” in which a network needs to be in place and a complex chain of events needs to be followed. That’s from this master’s thesis from a guy named Marc Hummel who reached out and interviewed me last year. He’s now published that thesis online in a remarkably fun and visual way. Go look at it here, if only to see what a thesis can look like.

Check out the site here and let me know what you think!