Eyewear from a company that doesn't suck

Buying glasses is a pain in the ass. The general rule of thumb is if you can try them on in person (i.e. Lenscrafters or the doctor’s office), they’ll gonna cost you $150-200 for a standard (read: cheap) pair of glasses. Want scratch protection? That’s an extra $20. What, you want your own prescription put in, too? That’s an extra $50.

Of course, you can get ’em online for much cheaper, but you also can’t try them on to see how they look, and most companies don’t have very good return policies.

Enter Warby Parker, a site a friend from work told me about. All of their glasses are $95 which includes free shipping, free returns, and free anti-glare and scratch protection. They have a nifty photo uploader thing so you can see what they look like on your face. You can even try them on at home, for free, although that option wasn’t available to me “due to unprecedented demand.”

And for every pair they sell, they donate an extra pair to someone in need. How cool is that?

I got my Roosevelts last week and I love ’em. I sheepishly took them to my local eyewear shop for a free adjustment, which got me thinking about how maybe this is the future of retail. No one actually buys things in stores; it’s just a space to find out what size you take in Keds so you can order them on zappos, or a place to get the microwave you bought from ebay fixed.