The history of the Mason jar

Mason Jar

Fascinating read:

This current incarnation of the Mason jar has a lot to do with the hunger for greater legitimacy: How can I be more real, and more unique in my realness? One of capitalism’s most enduring legacies has been persuading people that they can purchase a singular style. In some areas, like fashion, the effort to be unique has come full circle, so that the best way to be an individual is to dress with utter banality (hence the trend known as normcore). Mason jars—with their enticing aura of thrift, preservation, and personal labor—have become a potent signifier in this quest. Rather than ensuring against scarcity, however, Mason jars confirm the presence of abundance—and suggest that we’re rather fatigued by it.

Read The Mason Jar, Reborn {the atlantic}.