Pretty cool new idea from Google. It’s called Contributor, and it allows users to pay not to see ads on the web.
Internet advertising works on a cost-per-view (or cost-per-click) basis. So if you’re browsing Salon.com and click on the Roto-Rooter ad, Salon gets, say, 50¢. (And Google takes a cut, too.)
With Google Contributor, you can pay Salon.com 50¢ direct, in exchange for an add-free reading experience. It all works on a budget system. So if you only want to spend $1/month, under this costly scenario, you’ll only get your ads blocked twice.
This could be great for media companies, as ad blockers become ever more common and the revenue from ads falls as a result.
It’s important to note: This only applies to ads served by Google. (Which is a lot of the web’s ads.)
Check out the story from On the Media below. It includes an interview with the Contributor product manager.