I think we desperately need to pay more attention to the companies who are manipulating us and selling our data while disclosing these practices in the middle of rarely read terms of services agreements.
Om Malik is on the same page:
Forbes tells us that even seemingly benign apps like Google-owned Waze, Moovit or Strava are selling our activity and behavior data to someone somewhere. Sure they aren’t selling any specific person’s information, but who is to say that they won’t do it in the future or will use the data collected differently.
And this uncertainty should be sparking a debate.
It is important for us to talk about the societal impact of what Google is doing or what Facebook can do with all the data. If it can influence emotions (for increased engagements), can it compromise the political process? What more, today Facebook has built a facial recognition system that trumps that of FBI — think about that for a minute.
As for me, the NSA revelations have prompted me to change my digital ways. I removed almost all of my information from Facebook. It took hours. I then deleted my Google account, although I maintain one under a pseudonym so I can easily login to websites that require it. I also login to Waze with a pseudonym. (Fake name generator you are awesome.)
These are imperfect solutions and I am still engaging with these companies and giving them my data; I recognize that. And I still interact on Instagram and Twitter. But I feel as though this is as far as I am willing to go and I am now engaging with these companies in a more deliberate manner. Which is what we need more of.