marc hummel : about : résumé

 

 

education

University of Pennsylvania
2014–May 2017
MLA: Communication research, strategy, and design
Cross-disciplinary, self-directed degree with an emphasis on applied communication research and storytelling. Took several classes at the Annenberg School for Communication and across the university in the areas of statistics, anthropology, behavioral economics, and sociology.

Rutgers University
BA: English; Minor: graphic design
Member: Athenaeum Honors Society
Recipient: Margaret M. Marsh Undergraduate Research Prize

experience

Monetate
Content Marketing Associate
20152017
Managed content strategy, marketing, and development for testing and personalization SaaS company. Wrote, edited, and directed creative for ebooks, blog posts, white papers, infographics, event collateral, personalized direct-mail campaigns, customer case studies, email campaigns, landing pages, advertisements, and press releases. Managed social media presence on Twitter, LinkedIn, Instagram, and Facebook. Led implementation of new company website. Tested landing pages and website content to increase engagement and discover more effective solutions. Created quarterly content reports. Led a team of internal content contributors. Managed content exchanges with strategic partners. Collaborated with third-party vendors to develop original research that support strategic content goals.

QVC
Copywriter
2011—2014
Wrote promotional content across a variety of media for QVC, including web, email newsletter, on-air graphics, interactive web apps, corporate events, and print projects; conducted interviews with celebrity chefs including Rachael Ray, Guy Fieri, and Fabio Viviani. For more, see my portfolio.

WHYY
Intern: Public Relations
2010
Intern with the Public Information department at Philadelphia's premiere public radio station. Sharpened interviewing skills and wrote compelling, accurate copy for one internal and three external newsletters, one of which is sent to more than 40,000 subscribers from WHYY’s audience. Promoted new content and services to members, donors and staff; maintained databases of press contacts; edited and created copy for print newsletters, email newsletters and press releases. Performed under tight deadlines and produced content for same-day submission.

pro bono

Mighty Writers
2009—2011
Volunteer at the after-school writing program at Mighty Writers, a community literacy center in South Philadelphia. Improved communication skills, witnessed the benefits of extra-curricular writing instruction in children and young adults.

AIGA Ethics Committee
2007—2009
Served as co-chair of Ethics on the executive board of AIGA, the professional association for design. Promoted sustainability and eco-friendly design through lectures, small community gatherings, and other imaginative events. Initiated meetings, invented new projects, developed programming, and contributed to the direction of an individual committee and the organization at large.

accolades

Dean’s Undergraduate Research Prize

2010
Received an award for excellence in research and creative activity, for a paper blending ethnographic observations in the community writing center, traditional research and criticism.

publications etc.

Young Scholars in Writing
2012
Published article in academic journal.

bminus
2004—2011
Owner of a bicycle apparel company I started while in college. It served as a way for me to learn about communication and running a business. We sold about a thousand items to customers all over the world, and in several retail shops around Philadelphia.

Writers' Bloc Magazine
2008 + 2009
Multiple publications in the Rutgers University Literary Magazine: Poetry, illustration, and an online visual essay.

Bike Part Art Show
2007—2009
Participant in the annual fundraiser & exhibition in Old City, Philadelphia.