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What Would Jesus Search For?

Although not quite as apocalypse-inducing as the new Google Instant, there are no less than three search engines that cater to users' religious beliefs — namely Christianity (SeekFind), Judaism (Jewogle), and Islam (I'mHalal). While the Jews certainly take the prize for sense of humor, which search engine censors delivers personalized religious results the best? {via npr}. For this test, I will conduct three different searches using the same query, "sex."SeekFind gets an 'A' for usability, and a few extra points for the ads to Christian book stores on the right-hand side. The substance is there too; the first result is from the website All About Worldview, and features a discussion about the morality of pre-marital sex. One highlight:

But maybe there is something inside you, like a voice in your head, that is making you uncertain about whether or not sex before marriage is a right or wrong action. Many people refer to this voice as their conscience.

Next up: Jewogle. Usability: 'C'. Why is there a calendar of events on the results page? Where's the targeted advertising? As for censorship personalized search results, I give them a failing grade. Unless I'm using it wrong, Jewogle doesn't actually search the web, it's merely a search engine for a database of articles they compiled. Not sure that sort of "functionality" is really worthy of ripping off this logo...

jewogle search engine

Last but not least: I'mHalal. This Web site gets an 'A+' for design and usability — although it's clear that I'mHalal and Jewogle were inspired by the same search engine. Advertising is sparse, and the layout is tasteful and unobtrusive. Results were in line with the aesthetic — open and to the point. An excerpt from the second result:

The west approves of this evil act, and has introduced new laws in its favour of same-sex marriage.

Although the operators don't believe they're engaging in outright censorship, just "tailoring the results to specific demographics," a search for porn on SeekFind yields no results, and the first result on the query "Democratic Party" is about Marxism.Good one guys.


September 14, 2010


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